One Page Case Study: Fence Contractor in El Paso gets more quality leads & books his crews out.
Read time: Less than 5 minutes
Fence Company Uses The Jobs Foundry System To Book Crews Out Months in Advance & Add $950k in Revenue Year 1!
At Growth Foundry we are delighted to showcase the predictable growth achieved with the Jobs Foundry System for a client in the home service industry. This specific client is in the competitive contractor niche of fence installations.
Through the application of our "data-first" local SEO techniques within the Jobs Foundry System, we've effectively dominated the entire service area for the search term "Fence Installation." Our client is now showing up in front of the 70% of people Googling & going directly to the map pack for his entire service area across El Paso.
These leads have an organic belief that they are choosing the best business local to them by finding our client in the map pack. These leads are closing at nearly double the close rate he had before because:
- High intent — they just Googled the service
- Organic trust in their choice as the best business by picking from the map pack
- Exclusive leads — not sold to 5+ contractors
This resulted in a 193% increase in high-quality inquiries from the Google Local Map Pack, creating a 2,538% ROI in year 1 by bringing in an additional $950,000 in revenue.
By engaging Growth Foundry, our client was able to successfully eliminate buying low-quality "pay per lead" calls from Home Advisor & Angi's — where they continually had to pay for fake leads & bad contacts.
Project Overview: "Fence Installation El Paso"
The Challenge: Dominating Local Maps Search Visibility Across the Entire El Paso Service Area
Our client faced difficulties in generating leads and expanding their business due to limited search engine visibility. They sought Growth Foundry's assistance to bolster their online presence and appeal to more local customers.
They specifically wanted to get in front of the high-intent potential customers searching for fence installation by dominating the Google "Map Pack." These inquiries have an innate belief they are working with the best company in their area because they were found in the "Map Pack."
Their objectives were to reduce reliance on high-cost PPC (Google Ads), generate more high-intent inquiries, and stop paying Angi's and Home Advisor for substandard "leads." They were tired of chasing homeowners only to be ghosted or have another contractor beat them to it because of the race-to-the-bottom pricing associated with shared leads.
Before partnering with Growth Foundry, our client was not appearing in the "Google Local Map Pack" for high-intent searches.
Growth Foundry's Local SEO Approach
To enable our client to dominate search results for "Fence Installation El Paso," we employed a comprehensive local SEO strategy using our "Data-First" approach — the same methodology that has consistently delivered results across thousands of campaigns.
No decisions are made in business without proper data. Our team of engineers effectively uses data from winning thousands of campaigns to create a proper ranking strategy & budget. We take that a step further by auditing our client's specific location, GMB, website, and the client's top competitors in their exact local area. This gives us the data we need to create an effective strategy with an over 96% win rate on dominating Google Local Map Packs across the entire service area.
Before & After: Google Maps Visibility
Before
After
The Outcome: $950,000 Added Year 1 From The Jobs Foundry System
As a direct result of our advanced "Data-First" local SEO strategy deployed within the Jobs Foundry System, our client continues to dominate search results for "Fence Installation El Paso." The enhanced online visibility has significantly increased organic traffic, phone calls, and high-intent leads originating from the Google Local Map Pack. These leads hold an inherent belief that they are choosing the "best fence company" in their area, as they discovered the business in the Map Pack.
Our client closed an additional $950,000 of revenue in year one, creating a 2,538% ROI.
Conclusion
An investment into dominating the Google Local Map Pack continues to produce massive ROI for local businesses. Nearly 70% of all traffic doing searches for a local home service business are going directly to the "Map Pack." I am sure you even do it yourself — you Google for a service you need and the first place you begin is with the listings in the map.
Having enhanced visibility in the local market also creates a "trickle down effect" by enhancing any other forms of ads and referrals because clients see you as the authority in your area.
The Jobs Foundry System is a battle-tested, proven way to grow your business! Ready to install the Jobs Foundry System? Let's discuss your business — schedule a call below: