One Page Case Study: Plumbing Contractor in South Florida Accelerates High-Quality Lead Generation & Boosts Closing Ratio with Growth Foundry.
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South Florida Plumbing Services Leverage Growth Foundry's Jobs Foundry System for Superior Lead Quality & Enhanced Close Ratio
At Growth Foundry, we are excited to share the remarkable improvement in lead quality and closing ratio experienced by a South Florida plumbing contractor using our Jobs Foundry System.
Utilizing our "data-first" local SEO techniques, part of the Jobs Foundry System, we successfully made our client the top search result for "Plumber in South Florida" across their entire service area. Our client now stands out for the 70% of Google users who primarily use the map pack to find plumbing services.
Being visible over a broader area on Google Maps has positioned this plumber at the forefront of local business choices. Most people turn to the Maps Section on Google for easy access to reviews, contact details, directions, and website links.
Customers selecting a business from the map pack organically trust they are choosing "the best" local business, leading to a significant increase in our client's closing ratio because of:
- High intent — they are actively searching for the service
- Organic trust in their choice as the best business, made based on map pack selection
- Exclusive leads — not shared with multiple contractors, no "race to the bottom"
The high-quality inquiries from the Google Local Map Pack resulted in a 947% ROI in the first year — adding an additional $500k in revenue to our client's bottom line.
By partnering with Growth Foundry, our client could move away from purchasing low-quality "pay per lead" calls from services like Home Advisor & Angi's, eliminating the need to pay for unreliable leads and incorrect contacts — while avoiding the "race to the bottom" on price because our client has become the local authority when property owners need a plumber in the local area.
Project Overview: "Plumber in Weston" & "Plumber in Pembroke Pines"
The Challenge: Dominating Google Maps for Plumbing Searches in South Florida
Our client faced challenges in lead generation and business growth due to limited search engine visibility. Growth Foundry was approached to boost their online presence and attract more local customers.
Their aim was to target high-intent customers searching for plumbing services by dominating the Google "Map Pack." The leads from this source are more likely to believe they are choosing the top company in their area.
They sought to reduce reliance on costly PPC campaigns and generate more valuable inquiries, moving away from inefficient lead sources like Angi's and Home Advisor. Before collaborating with Growth Foundry, our client was not prominently visible in the "Google Local Map Pack" for high-intent plumbing searches.
Growth Foundry's Local SEO Approach
To dominate the search results for "Plumber in South Florida," we implemented a comprehensive local SEO strategy based on our "Data-First" methodology.
We utilize data from thousands of successful campaigns to create an effective ranking strategy. By analyzing our client's location, website, and competitors, we crafted a strategy with a high success rate in dominating Google Local Map Packs across the service area.
At Growth Foundry, we do not simply deploy "cookie cutter" campaigns. Our data-first model relies on customized work for each location — in-depth auditing of local competitors who are ranking, reverse engineering the exact signals and disparities between our clients and the competition, while adding this custom intelligence to the overall winning strategies we use as our foundation.
The Outcome: Enhanced Close Ratio & Superior Lead Quality — $500k Added in Year 1
Thanks to our "Data-First" local SEO strategy within the Jobs Foundry System, our client now consistently tops the search results for "Plumber in South Florida." This enhanced online visibility has significantly increased organic traffic, phone inquiries, and high-quality leads from the Google Local Map Pack — dramatically improving our client's closing ratio and driving a 947% ROI in the first year.
- No more chasing leads only to be ghosted.
- No more "race to the bottom" on pricing.
- No more paying for a lead only to see 5 other trucks show up at the same time.
- No more refund requests to Home Advisor & Angi only to be denied.
Conclusion
Investing in dominating the Google Local Map Pack proves to be a highly effective strategy for local businesses. A significant portion of local home service searches head straight to the "Map Pack" — your business could be the first they see.
Improved local visibility also indirectly enhances other marketing efforts and boosts referrals, establishing you as a local authority. The Jobs Foundry System is a proven solution for business growth — ready to transform your business? Let's discuss implementing it for you: