Google Ads Wait for People to Search. We Put You in Their Feed First.
Google Ads reach the 5% actively searching right now. Facebook and Instagram reach the other 95% — before they ever open Google. Targeted Meta campaigns that generate leads, not likes. From the team behind tens of thousands of leads across 50+ industries.
You’re Only Reaching People Who Already Know They Need You. What About Everyone Else?
Google Ads are powerful. We manage millions in Google spend ourselves. But Google only reaches people actively searching. The homeowner whose roof has another year before it starts leaking isn’t searching for a roofer yet. The family thinking about a kitchen renovation isn’t Googling contractors yet. But they’re all scrolling Facebook and Instagram right now.
Facebook lets you reach people before the emergency. Before they search Google. Before your competitor’s ad catches them. You show up in their feed, and when they finally need your service, you’re the first business they think of.
Google catches demand. Facebook creates it. The businesses that dominate their market run both — Google for the people searching now, Facebook for the 95% who will be.
The Targeting Is the Weapon. Everything Else Is the Delivery System.
Target by Location Down to ZIP
Only people in your service area. Every dollar goes to people who can actually hire you. No wasted spend on people three states away.
Demographics & Behavior
Homeowners not renters. Income levels. Age ranges. Recent movers. People who follow competitors. Meta’s targeting is the most granular ever built.
Lookalike Audiences
Upload your customer list. Facebook finds thousands who match the same profile. Your best customers cloned at scale. This is where Facebook gets genuinely unfair.
Retargeting Website Visitors
Someone visited your site but didn’t call. Now they see your ad for 30 days. Average customer needs 7+ touchpoints. Retargeting builds them automatically.
Visual-First Creative
Images, video, carousels, stories. Before-and-after photos. Testimonial videos. The format builds more trust than text ads ever could.
Lower Cost Per Impression
Facebook CPMs are dramatically lower than Google CPCs in most local industries. More eyeballs for less money. Especially powerful for brand building and seasonal pushes.
Google reaches people searching for a contractor right now. Facebook reaches the 10,000 homeowners in your ZIP code who are thinking about a kitchen renovation. That’s a bigger market.
Facebook Ads That Generate Leads. Not Likes. Not Shares. Leads.
Campaign Architecture
Three layers: top of funnel (awareness), middle (retargeting engagers/visitors), bottom (conversion). Most agencies run one layer. We run all three. The difference between sputtering and compounding.
Creative That Converts
Before-and-after photos, testimonial videos, seasonal offers, educational content, direct response ads. Scroll-stopping creative designed for conversion, not vanity.
Lead Forms vs. Landing Pages
Facebook native lead forms = less friction, higher conversion on mobile. We test native forms against landing pages and run whatever converts better. No dogma. Just results.
Tracking and Attribution
iOS privacy broke tracking for most advertisers. We build server-side tracking, Conversion API integration, and offline conversion imports. Accurate data in a post-iOS14 world.
Reporting on Leads, Not Reach
How many leads, what each cost, which creative drove them. Impressions and reach are context. Leads are the scoreboard.
Google Catches Demand. Facebook Creates It. We Run Both.
Homeowner sees your Facebook ad Tuesday — before-and-after renovation, 5-star review video, seasonal offer. Doesn’t need you today. Two weeks later, they decide to move forward. Search Google. Your ad shows up. They already recognize your name. They call you instead of the three others they’ve never heard of.
Google captures the moment. Facebook builds the familiarity that makes Google convert higher. Neither is as powerful alone.
We manage Google Ads, LSAs, SEO, social media, and Facebook Ads — all under one roof. One team builds awareness. Same team captures it. Same team reinforces it. Every channel feeding every other channel.
Stop Paying for Likes. Start Paying for Leads.
What Business Owners Ask About Facebook & Instagram Ads
Do Facebook Ads work for local service businesses?
Should I run Facebook instead of Google?
What about iOS privacy changes?
What kind of creative do you produce?
What’s a lookalike audience?
How fast will I see results?
What budget do I need?
Your Competitor Is Already in Your Customer’s Feed. You’re Not. That’s a Problem We Fix Fast.
Facebook and Instagram ads that generate leads, not likes. Full-funnel Meta campaigns from the team behind tens of thousands of leads across 50+ industries.
Get a free Facebook Ads audit — no obligation, no sales pitch. We’ll show you exactly how to reach the 95% of your market that isn’t searching Google.
Get Your Free Facebook Ads Audit
We’ll show you how to reach the customers who aren’t searching Google yet.
Facebook and Instagram ads that generate leads, not likes. Full-funnel Meta campaigns from the team behind tens of thousands of leads across 50+ industries.